I am a Motion Designer with over nine years of experience, passionate about creating engaging and effective videos that are visually appealing and communicate ideas. I started using animation software like Flash and eventually I moved into After Effects.
Here I have a collection of videos that gives an example of the work I have done throughout my career. I create videos for numerous marketing campaigns aimed at acquire new customers or retaining existing ones. I also create explainer videos for online platforms.
Butlers Bingo TV Advert
In 2019, I produced a television commercial for Butlers Bingo. The project spanned approximately two months and aired in the United Kingdom. This undertaking was extensive, requiring me to handle all aspects of the production, including visual design, animation, and audio mixing.
To guide the creative process, I developed a script and accompanying storyboards. As the script evolved, the storyboards were adjusted to maintain consistency. The script changes necessitated alterations to the animation timing in certain segments, leading to the creation of entirely new animated sequences.
Safer Gaming
Here is an example of an explainer video I did for a gaming site. To match the animation with the voice over, I cut up the script and storyboarded it accordingly. I created smooth transitions between each section so it will be easier to follow for the viewers. I did this through morphing shape layers to create different objects whenever possible.
Story of a Dot
This is a personal project of mine. I designed my own logo and wanted to animated it. As I was animating it I got an idea to have it getting sucked in by a black hole. After I thought of that concept I wanted to explore it more and storyboarded the rest of the video. I added in the audio later to add a bit more atmosphere.
There Will Be Slots
This video is to attract new customers, giving the viewers an idea of the games that the brand can offer. I did some quick scene changes to generate interest in the wide range of products. I kept the logos central to attract the viewers with some of the recognisable games, so they would be more likely get more interested in the brand. I also mixed the audio to enhance the animations and give a playful feeling.
We Miss You Video
As part of a retention campaign, this video aimed to get players to reengage with the platform. I created the animation part of the video to compliment the voice over. I developed the project with the idea of the speaker in the video bumping into the player at a casual event. I cut up the script into different sections so I could storyboard the project accurately. Once the animation and voice over synced up I added in a backing track and sound effects to enhance it.
Multi Game Offer
This marketing video aimed to attract new customers by showcasing a variety of games. To draw viewers in, I opened with the offer, using a dynamic "twister" visual motif to create immediate interest. I timed the introduction of the games to coincide with the music's drop, injecting energy and excitement into the video.